Brazilian-inspired Sol de Janeiro has been one of the fastest-growing skincare brands in North America for L’Occitane Group, and it is now making its way into the travel retail channel for the first time.The beauty company claims that the brand—best known for the bestselling cult hero product Brazilian Bum Bum Cream—has “delivered a stellar performance across body care, fragrance and hair care products.” One product is sold every 14 seconds globally, and L’Occitane will be hoping that the airport channel will build positively on that statistic.After L’Occitane en Provence, Sol de Janeiro has already become L’Occitane Group’s second-biggest brand by revenue with €267 million, overtaking Elemis in FY2023 (ending March 31). The group only took a majority stake in the company at the end of 2021. In Q4 the brand grew by an astonishing 268%, helping the group deliver revenue of over €2 billion for the year (€2.135 billion) and sending the share price soaring.In April, L’Occitane debuted the Sol de Janeiro collection—whose slogan is “Love it. Flaunt it. You’ve got it.”—in the duty-free channel and chose to partner with travel retailer Dufry for a pre-launch. Through the deal, Dufry has a two-month exclusive tie-up at its airport, cruise, and ferry locations.The campaign started at Spanish airports and the UK’s two biggest air gateways of London Heathrow and Gatwick, and will roll out at London Stansted and Manchester airports in May. The UK and Spain are two of Dufry’s strongest airport markets. Thereafter, the distribution will continue into other parts of Europe, followed by the United States, Canada, Argentina, and Mexico.